August 13th marks the th anniversary of Bill Bernbach’s birth. It’s a day we celebrate across the DDB world. And a day that humbles us. We are responsible to. Bill Bernbach Said has 4 ratings and 0 reviews. Over the years this book has been printed and reprinted, in Spanish to Korean, and given to DDB employees. N.M. Ohrbach knew Bill Bernbach when Ohrbach’s was a client at Grey β€œBut half the people did,” Bernbach said, β€œand that’s the half we want.

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Joeri Depuydt marked it as to-read Apr 09, Research can trap you into the past. Bill Bernbach and the Golden Age of Advertising. The ads transformed Avis into a popular underdog, with everyone rooting for them to succeed.

You must be logged in biill post a comment. What is good at one moment is bad at another. We at DDB have always looked to his words for guidance.

You can get attention and really make people resent bernbacy if you do it with an unrelated gimmick. Sanjay Nirwan added it Feb 11, He commenced there as a Copywriter but was promoted to Creative Director by Conversations with Masters of the Craft: While Bernbach worked his way into the advertising department, Evelyn became a receptionist.


Thomas Worthington rated it it was amazing Dec 26, Over sai years this book has been printed and reprinted, in Spanish to Korean, and given to DDB employees and friends around the world.

As this ever-changing industry faces new creative challenges, the timeless words and wisdom of Bill Bernbach may be more relevant than ever. This page was last edited on 26 Decemberat Shopbop Designer Fashion Brands.

William Bernbach – Wikipedia

These items are shipped from and sold by different brenbach. Set up a giveaway. Thanks for telling us about the problem. His words have inspired thousands of creative men and women.

You can say the right thing about a product and nobody will listen. Rick rated it it was amazing Jan 31, Catherine Sang marked it as to-read Feb 15, Sara Mohamed Aly marked it as to-read Jul 01, William “Bill” Bernbach August 13, β€” October 2, was an American advertising creative director.

The AMC program, Mad Menwhich centers on the fictional ad agency of Sterling Cooper in the early s, makes many references to Bernbach; Bernbach’s innovative techniques challenge Sterling Cooper’s more orthodox style, and DDB often is mentioned as a competitor in the second season. Customers who bought this item also bought. To ask other readers questions about Bill Bernbach Saidplease sign up. I had a copy of this bernbqch book and it is priceless, as the wisdom that comes from Bill’s own words is as valid today to budding Mad Men as it was in the 50’s and 60’s.


Ohrbach even agreed to pay for the saiid in advance, enabling Doyle, Dane and Bernbach to pay their initial bills.

Not on your life. John marked it as to-read Sep 01, I was a student of his in a class he was teaching for SVA.

Legends in Advertising: Bill Bernbach, the Original Don Draper

The stunning visual and self-deprecating copy had an appeal absent from other ads. Buy the selected items together This item: His ideals are still the measure of great work and good taste. This was during the Depression and a family connection got him the job. I still keep these this book at an arm’s length. Customers who viewed this item also viewed.