Is design like art? Often said to be subjective and objective? Maggie Macnab aims to share her thoughts and understanding in Decoding. 1 quote from Decoding Design: Understanding and Using Symbols in Visual Communication: ‘Designers need to recognize that, though their goal is to influen. . Maggie Macnab, author of Decoding Design, discusses her new book, her approach to design and her interest in symbology.

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Even if it’s based in the symbolic and allegorical, I need a justification for any choice a designer makes. Read more Read less.

Learn more about Amazon Prime. An extremely well thought off and really useful book on meaningful logo design and symbolism in graphic design in general.

Whether you’re a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer. Straight to you every other week.

Perhaps it will be more inspiring to more artistic types than it was to me. All of the little details are right, from its visually comfortable grid to the stunning panoramic long-exposure photos of cities and urban sprawl. I always interview the client to get their perspective on their business and for a broad grasp of their personality.

I’m an agnostic and it’s something I hope the LHC does find. Decoding Design reveals how common symbols and shapes – like circles, squares and triangles – resonate at a gut level and can lend greater meaning to a design. By creating a Core77 account you confirm that you accept the Terms of Use. This is a pattern seen secoding in trees—their roots, branches and leaves, in water tributaries, and in our own circulatory and nervous systems.

This was a fantastic book. I’ve seen a few scientists discussing the LHC mention that the black holes might not fade away as quickly as anticipated, but no defoding thinks it’s likely, and CERN rightly objects to any such characterization.


Book Review: Decoding Design, by Maggie Macnab – Core77

I’m a physics idiot. But I still don’t think you can’t prove a negative. Home Contact Us Help Free delivery worldwide. Decoding Design will appeal to anyone interested in the “why” behind effective graphic design and communicative form-giving. Decoding Design reveals how common symbols and shapes – maggir circles, squares and triangles Description We live in a complex world comprised of a handful of some very simple patterns.

She pulls back the veil over several logos and other designs to reveal the hidden meaning just below the surface. Visual communication that conveys intuitive information instantaneously, but in a substantial and meaningful way, is crucial to success. On the downside, vehicles for yet more copycat designs. I, too, and glad that she covers process throughout, as I am a stickler for designers who resort to art-for-art’s-sake processes.

Plus, it will provide a roadmap for creating deccoding design that is more than simple decoration. Combined with her real world incites, this book appeals to all ranges of artists.

Decoding Design Quotes by Maggie Macnab

Alexa Actionable Analytics for the Web. It provides a reliable structure from which to begin the creative process. The result of a joint project between The London School of Economics Lots of doddling usually, with a satisfying final result more times than not. Decoding Design isn’t just a lot of heady theory. We use cookies to give you the drsign possible experience. Looking for beautiful books? As an occasionally aesthetically-impaired former mathematician who happens to work in design, I love that the restrictive rules of the grid let me manufacture an appealing layout without exercising any artistic judgement.

Explaining why specific visual aspects were integrated shows a fundamental understanding of who and what the client is and that you know how to convey it macnah the world. Graphic Design Thinking Design Briefs. Shopbop Designer Fashion Brands. You’ll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner.


We human beings see the golden ratio in nature all the time, so it is familiar enough to our visual system to be at least as pleasing as it is familiar. I particularly enjoyed how she deconstructed several marks and pointed out how the underlying symbols are used.

Decoding Design

These shapes decodng found their way into human design since the beginning of our xecoding because they tell an eternal tale in a glimpse, and their structure instructs about our connection to the universe.

We live in a culture that has become over processed and overwhelmed. ComiXology Thousands of Digital Comics. What first got you interested in symbology? One person found this helpful. Macnab is clearly well-read, and weaves philosophy, science, and design into an entertaining narrative. In fact, several theories already exist, including multidimensional vibrating strings and branes that form the constituent particles of our universe, even though we only exist in three dimensions, plus time.

There’s a lot of meat, but it’s not dried out.

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This work is about refining information from nature, appreciating its subtlety, and bringing the intuitive into consciousness. The grid, that end-all-be-all of layout, is modular arithmetic. We can’t afford to contribute to information junk An enormous orange compendium, The Endless City approaches architecture itself in scale, scope and design.

But one can’t rule out any possibility with regard to the unknown because it hasn’t happened yet.