But Barnum did not aimfor a tiny segment of the market. He went for the world. And he captured it. He tookTom Thumb to Europe several times. 2 jan. Home · Documents; Joe Vitale – Redao Outro exemplo: “Se eu pudesse te dar uma estratgia de marketing que garanta um. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you.

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Post on Jul 28 views. Self Improvement 10 download. Reproduction or distribution in any way, shape or form is strictly forbidden. How the Astounding Methods of P.

Take a good look at this picture Yes, thats me. Youll probably figure out why Jarketing used that picture as you markeying through this lesson. For now, keep it in mind as I talk to you about P. Barnum, one of my mentorsWhen President Lincoln and his family entertained the famous little showmanGeneral Tom Thumb and his wife at the White House during the Civil War, the sad-eyed,weary Lincoln asked Tom if he had any suggestions about handling the war. President, Tom replied, my friend Barnum could settle the whole thing hipontyczny month.

Barnum was never given the opportunity to solve that ugly war, but Toms answerreflects the high esteem most jof the country held for the talents of P. It makes you think: What would Barnum have done to stop the war?

And in our bloody shark-eat-shark business environment today, what wouldBarnum do to leap-frog ahead of the competition?

Joe Vitale – Lesson5 – [PDF Document]

What were his essential keys tosuccesskeys you can use right now to solve the expensive battle of getting and keepingnew clients in a time when most people regard business as war? I found ten keys to Barnums astonishing success as a businessman. Because somany people associate Barnum with his three ring circus, I decided to call these keysBarnums Rings of Power.

In a nutshell, here they are: He believed there was a customer born every minute. This man did not thinksmall.

Joe Vitale – Lesson5

His American Museum, one of the three great passions of Barnums life, was sopopular over four million people visited it during his lifetime. At twenty-five cents ahead children half priceBarnum made a tidy sum of money. But Barnum did not aimfor a tiny segment of the market. He went for the world. And he captured it. He tookTom Thumb to Europe several times. He brought Jenny Lind from Europe to America,both by ship which took two weeks in the s.

He was probably the most famousmanand one of the wealthieston the planet in the mids. Because hedidnt limit his target to his local neighborhood or even to the city where he lived. Heaimed for the planet itself. He believed in using skyrockets. Barnum strove to capture peoples attention inwhatever audacious ways he could devise.


He was probably the father of the publicitystunt. At one point he had an elephant plowing the field on his marketiny. Becausethe field was near the railroad tracks that took passengers into New York City. Whilemost people saw a bunch of travelers riding a train, Barnum saw a herd of potentialcustomers.

Barnum knew an elephant would grab their attention and act as anunforgettable publicity stunt. Barnum received so much nationwide publicitythat agricultural societies wrote to him for advice on how to get elephants to do farming.

Newspaper reporters came from far and near, and wrote glowing accounts of theelephantine performances, Barnum wrote. The six acres were plowed over at least sixtytimes before I thought the advertisement sufficiently circulated.

He believed in giving people more than their moneys worth. Barnum workedhard to find something people would enjoy. He wanted people to feel good spendingmoney with him. He traveled the world in search of performers and products that hadappeal. Tom Thumb, Jenny Lind, Siamese twins, questionable artifacts, all of these itemswere curiosities to the public, and vastly engaging. The public wanted what Barnum hadto offer: Barnum used outlandish stunts and curiosities to callattention to his show, but once he had people in his door, he satisfied them.

There arefew records of anyone complaining. He recreated the sleazy marketting and dime museums ofhis day into popular enterprises people felt great attending. He fearlessly believed in the power of printers ink. Barnum wasunusually creative at generating publicity. Known worldwide as a showman, lecturer,politician, author, philanthropist, and marketing genius, Barnum became globally famousand incredibly wealthy by knowing how to befriend the media. In his last known letter,written five days before he died inhe wrote, I am indebted to the press of theUnited States for almost every dollar which I possess He believed in persistently hipnotycnzy.

While Barnum believed in freepublicity, he never overlooked paid advertising. He used posters, display ads, classifiedads, window signs, and booklets to broadcast what he had for sale. Barnum believed withan almost evangelical zest in the power of advertising. People called him theShakespeare of Advertising. He wrote, When you get an article which you know is 3.

He believed in people helping people to get results. While networking livesas a buzzword in todays business world, Barnum practiced it more than one hundredyears ago. When he wanted to see the Queen, he got a letter of introduction from adistinguished statesman. He got that letter from the famous newspaperman, HoraceGreeley. When he wanted publicity, he asked for favors fromeveryone from local influentials to even the President of the United States.

Barnum knewpeople liked to help people with a good cause. Viitale was a charming fellow and mostpeople liked him. When Barnum wanted to buy what was to become his museum, andthe owner wanted references, Barnums testimonials were so enthusiastic that at first theowner didnt believe they were honest.

Barnum treated people fairly, making asking forfavors easier. He believed in negotiating creatively, treating employees and performers withrespect.

His terms were fair. Hopnotyczny staff loved him. When Chang and Eng, the famous Siamese Twins, agreed to showthemselves after the Civil War wiped out their fortune, Barnum again split all profitsequally, allowing the twins to have wealth where they certainly otherwise would marketiing poverty.


Barnum also made William Henry Johnson, a black dwarf in show businessfor over six decades, a full partner in their enterprises. He believed all was well. Mark Twain suffered business failures, personalbankruptcy, and family tragedy, and those experiences scarred him for the rest of his life,turning him into a brooding cynic with a pen warmed up in vitalle.

Barnum suffered thesame events, and even many more, yet was not destroyed by the losses. His AmericanMuseum, which he so passionately loved, burned down twice. His Iranistan home, one ofthe first, biggest and most unusual palaces in America, burned to the ground. He also losthis wife, and two children.

Yet Barnum vitxle seemed to bat an eye. He quicklyrecovered, made new arrangements for new homes, new museums, and even remarried,to a woman forty years younger than himself. His inner strength came from maroeting faith that everything happened for a good reason.

The simple marker over hisgrave says, Not my will, but thine, be done. His faith helped him survive and prosperin business. He believed in the power of the written word. Barnums second great love vitalw autobiography, which he updated right up to his deathand then had his wifecomplete by writing a chapter about his funeral. Barnum began writing when he wastwenty-two years old, editing a religious newspaper and being arrested for it.

He saw thepower of the written word as a force to influence and mold public opinion.

Joe Vitale – Redao Hipntica.pdf

He used itthroughout his life, whether by writing letters to Presidents or editors of newspapers, orby writing booklets that advertised his atrocious Fejee as Barnum spelled it mermaid 4. Right hipnotyczyn the end, Markering would write, knowingthat every word he wrote led him closer to fame, fortune, and immortality. He believed in the power of speaking.

Barnum was not afraid to address acrowd, whether to convince them to stop drinking, to get them to free slaves, or topersuade them that his shows were moral, cultural, and safe for children and animals. Heknew the spoken word could move mountains. He held his own with the best speakers ofhis day. He was a lecturer when Mark Twain and Charles Dickens were popular, and hedrew just as much praise as his colleagues. Speaking led to more msrketing and morebusiness.

Even his running for political office, while an opportunity to do good for histhird great passion the city of Bridgeportwas also a chance to conduct what he calledProfitable Philanthropy. He knew being public made vita,e famous and brought furtherattention to his enterprises. Stop right here and ask yourself how you can use some of the ten principles above toimprove your sales. Just brainstorm some ideas.