LA GALAXIA GUTENBERG MARSHALL MCLUHAN PDF

La galaxia Gutenberg has ratings and 61 reviews. Chiara said: Basically what McLuhan argues in his book is that the invention and diffusion of Gutenb. Buy LA GALAXIA GUTENBERG by Marshall McLuhan (ISBN: ) from Amazon’s Book Store. Everyday low prices and free delivery on eligible. La galaxia Gutenberg: génesis del homo typographicus [Marshall McLuhan] on *FREE* shipping on qualifying offers. Planeta-Agostini. Barcelona.

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Consider transferring direct quotations to Wikiquote. This essay was first published in the early 60’s and I found it an interesting and stimulating Basically what McLuhan argues in his book is that the invention and diffusion of Gutenberg’s printing process marked the passage from a balanced kind of linguistic communication – where each sense was taken account of – to a tiranny of its visual component.

So, unless aware of this dynamic, we shall at once move into a phase of panic terrors, exactly befitting a small world of tribal drums, total interdependence, and superimposed co-existence.

Sep 05, Kevin Kizer rated it it was amazing. Trivia About The Gutenberg Gal I’m not normally one to advocate dumbing things down to the lowest common denominator, but your audience does need to be gutnberg into consideration when writing a book that, as far as I know, was intended for general consumption. Got me into don quixote. The main point of irritation for me is how McLuhan’s interpretations of texts could be so loose and, honestly, lazy.

Though the World Gtuenberg Web was invented thirty years after The Gutenberg Galaxy was published, McLuhan may have coined and certainly popularized the usage of the term ” surfing ” to refer to rapid, irregular and multidirectional movement through a heterogeneous body of documents or knowledge, e.

It is a problem, but not a moral problem; and it would be nice to clear away some of the moral fogs that surround our technologies. Gufenberg was one of those I didn’t finish this book. I’m not arguing for sticking to authorial intention, but good literary critics can sell the reader on some of the outrageous interpretations that they produce.

That was how it came across lw me, at least. The book that really helped launch modern media studies in many ways.

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La Galaxia Gutenberg – Marshall McLuhan – Google Books

It is a problem, but not a moral problem; and it would be nice to clear away some of the moral fogs that surround our technologies. McLuhan also introduces a number of idiosyncratic terms which he doesn’t bother to define. The main concept of McLuhan’s argument later elaborated upon in The Medium is the Massage is that new technologies like alphabets, printing presses, and even speech itself exert a gravitational effect on cognition, which in turn affects social organization: Oct 29, Czarny Pies rated it really liked it Recommends it for: This book helped me see a lot of my assumptions about the way the world is based on print cul Very insightful look at how information technologies shape all other aspects of culture.

And when I say extensive I mean both in number and in size.

Iar mass-media sa incerce sa abordeze si cu o nuanta de etica demersul pe care si-l aroga de multe ori gratuit de a informa setea de necunoastere a omulu modern. Then the child enters the world of the manuscript culture. It sometimes felt like I was reading the most enjoyabl This was a fun and inspiring book, and there were points at which I would have considered just giving it five stars despite some of its obvious flaws and the fact that it is quite dated.

Such is the character of a village, or since electric media, such is also the character of global village. I grew up with parents who quoted “the medium is the message” and used it as part of our answering machine message, but never read any McLuhan till this one.

Associated with this epoch is the Art of memory in Latin Ars Memoriae. Yes, at first glance this book is an incoherent mess. McLuhan is fun and has a distinctive way of writing theory that I wish more people had copied.

The Gutenberg Galaxy – Wikipedia

This time around, there’s less focus on literary criticism and more on general philosophical and scientific advances. De pilda cheile acestei lecturi importante pentru oricine este acum prins intr-o forma sau alta in aceasta lume a comunicarii sunt formulate in doua concepte importante.

Marne rated it really liked it Oct 15, The Technologizing of the Word. As always, it depends.

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La galaxia Gutenberg

Die Leserschaft marshqll fragte nach den alten Texten in handlicherer Form, neue Autoren haetten einfach keine Kundschaft gehabt. The reissue of this landmark book reflects the continuing importance of McLuhan’s work for contemporary readers. Its really impossible to talk about McLuhan without sounding trite. Trivia About The Gutenberg Gal McLuhan is known for coining the expressions “the medium is the message” and the “global village”.

I originally got interested in this book when the World Wide Web was beginning. Written by a Canadian scholar and yalaxia by the University of Toronto Press.

The Gutenberg Galaxy: The Making of Typographic Man

Gutenberg – and this particular text – mqrshall probably most famous for his phrase: Some reviewers have made mention galadia the dreadful King Lear episode at the beginning, but he does that to some degree all the way through, especially with Shakespeare. Doing so will reveal a further insight into the purpose of his own book. Asta pentru ca scoala educa mai putin calitativ, desi unitati de acest tip sunt multe inca, impactul receptarii a ceea ce se preda scolastic cu ceea ce releva media si accesul neingradit la aceste gurenberg nefiind gutenbrrg decat curiozitate, scoala cam pierde teren in interesul tinerimii peste tot.

No lo recomiendo, pero me Review completo en: Seems like all of McLuhan could be seen as one long piece though. Herbert Marshall McLuhan, CC, was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, and a communications theorist. Michel rated it really liked it Jan 14, Here’s the guy who predicted again, in the ’60s that color TV would have a great impact on sports viewing, in particular snow-related activities that are more visceral X-Games, anyone?

Key to McLuhan’s argument is the idea that technology has no per se moral bent—it is a tool that profoundly shapes an individual’s and, by extension, a society’s self-conception and glaxia. I didn’t give it five stars because I found it a little dull and repetitive from time to time.